Increasing COVID-19 vaccination rates by collaborating to vaccinate the most vulnerable New Jerseyans
New Brunswick Tomorrow
Increasing COVID-19 vaccination rates by collaborating to vaccinate the most vulnerable New Jerseyans
New Brunswick Tomorrow
Grant Award Amount

New Brunswick Tomorrow is leading this initiative to connect up to 16,600 vulnerable individuals, particularly youth and young adults ages 12-29 in the greater New Brunswick area, with the COVID-19 vaccine. Together with its team of Community Health Ambassadors, a network of community partners, and the Healthier Middlesex consortium, New Brunswick Tomorrow will enhance its door-to-door canvassing, virtual programming, social media campaigns and other outreach efforts, and provide appointment registration support to individuals who decide to get vaccinated. New Brunswick Tomorrow is leveraging the community’s trust to coordinate pop-up vaccination events. The agency is also collaborating with Saint Peter’s University Hospital to deploy the hospital’s mobile vaccination unit throughout New Brunswick and its surrounding communities. Through New Brunswick Tomorrow’s commitment to collaboration and partnership, this program could create a model for providing equitable access to COVID-19 vaccines.

New Brunswick Tomorrow and its partners are among the nonprofits and service providers that have come together as the Moving New Jersey Forward Learning Collaborative to share accomplishments and lessons learned from this work with each other, with New Jersey Health Initiatives and the state, to benefit every community. Ensuring more equitable access to the COVID-19 vaccine originally connected these thought leaders as the New Jersey Vaccination Learning Network for over a year. In March 2022, the network renamed itself the Moving NJ Forward Learning Collaborative to better represent the partners’ systems-level thinking and commitment to applying the lessons from the past two years to unlock the doors to opportunity that marginalized communities face. Learn more about the collaborative’s expanded focus.

New Brunswick COVID-19 Vaccine Initiative
Grant Recipient
Key Contact

Manuel Castañeda
Director, Community Health
(732) 246-0603

Counties Served

New Brunswick Tomorrow to Use $100,000 Grant to Deploy More COVID Ambassadors
Tapinto New Brunswick / O’Donnell, C. October 5, 2021.

NBT Receives $100,000 Grant from Robert Wood Johnson Foundation for Continued Vaccination Efforts
New Brunswick Tomorrow Blog / Castañeda, M. September 30, 2021.

Image credit: Medical photo created by freepik –


View All: NJHI: Small Grants